 A 90-Year Legacy’s Digital Comeback: soetek Empowers Lao Xie Zhen to Achieve Smart OperationsStarting from dried goods wholesale in Dihua Street and growing into a renowned e-commerce brand across Taiwan, Lao Xie Zhen, with its ninety-year history, has fully witnessed the tremendous changes in consumer behavior and distribution models.
Facing the massive orders and highly complex transaction scenarios brought by omnichannel operations across online and offline platforms, Lao Xie Zhen implemented the SAP ERP system, planned and introduced by soetek.
Within three months, the system was successfully built and launched, transforming the cumbersome operational processes of the traditional food industry into highly efficient digital competitiveness.
Diversified Channel Expansion Puts Traditional Production and Sales Systems to the TestAs Lao Xie Zhen entered its 90th year, the brand continued to innovate through cross-industry collaborations, celebrity endorsements, and co-branded products.
However, as sales channels expanded both domestically and internationally—and with increasingly complex sales scenarios such as Lunar New Year pre-order campaigns—traditional systems struggled to handle the growing volume of transaction data.
During the peak Lunar New Year season in particular, order settlement and financial consolidation required significant manpower and time, while legacy systems lacked the ability to provide real-time support for integrated inventory and production planning.
To address these operational pain points, Lao Xie Zhen decided to embark on a digital transformation journey and seek a professional partner to assist in implementing an internationally recognized ERP system.
soetek Demonstrates Agile Execution, Delivering Customized Integration of Logistics and Customer ServiceTo break through operational bottlenecks, Lao Xie Zhen implemented SAP ERP with soetek serving as the key driving force.
Demonstrating a deep understanding of the retail food industry, the soetek team moved away from a standardized implementation framework and instead formed dedicated consulting teams for each department, working closely on the front lines to listen to real needs.
Leveraging highly efficient project management capabilities, the system went live in just three months.
More importantly, soetek helped Lao Xie Zhen achieve seamless integration between the ERP system and external logistics platforms.
This not only enables customer service teams to check order status in real time and respond quickly to inquiries, but also allows consumers to track delivery progress online through system integration—delivering a transparent service that significantly enhances the overall shopping experience.
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Moving Beyond Gut-Feeling Decisions: Accelerating Financial Closing and Inventory Management Together“The biggest change after implementation is that our operations are now grounded in solid data,” Lao Xie Zhen noted. With standardized processes established through soetek’s support, managers can now access accurate sales, inventory, and procurement data in real time via reports—regardless of peak or off-peak seasons.
What was once the most challenging task—handling financial operations during peak periods—can now be completed promptly, while the production side can quickly allocate resources based on data rather than relying on subjective judgment.
Balancing Heritage and Innovation, Committed to an Unwavering Digital TransformationLao Xie Zhen stated that implementing SAP—with system deployment support from soetek—is a critical step in responding to market changes and supporting business growth.
“Once the decision is made, it must be carried through,” the company emphasized.
Looking ahead, Lao Xie Zhen will continue to deepen its digital applications, strengthen overall operational capabilities, and drive the brand forward with steady progress.
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